BRAND AMBASSADOR
NHL pro Jonas Siegenthaler is brand ambassador for LesDeux Men
Men's fashion, accessory trends and ice hockey fans. This is how the popular LesDeux Men store in Zug positions itself. Owner Silvio Bischof is a former ice hockey player, and his customers are always on the go. Recently, for example, the New Jersey Devils defender Jonas Siegenthaler. The World Cup runner-up is now being kitted out with stylish clothing and accessories by LesDeux Men. “The chemistry was right straight away and Jonas embodies our lifestyle with his positive and down-to-earth manner,” says Silvio Bischof.
“With Jonas, we opted for sporty, comfortable looks with high-quality materials, a pleasant feel and a simple design,” Silvio continues. The NHL defenseman raved after the shoot: “The looks are super cool and I feel extremely comfortable in them. With the New Jersey Devils in particular, it's compulsory to wear a suit to matches and I really like that,” enthuses Siegenthaler.
But there are also challenges for field hockey players. “We need slightly wider-cut pants that still combine comfort and coziness with good style. After all, the muscles of the professionals should not be underestimated.”
Looks from Aycane by Nico Serena were also integrated into the clothing and equipment.
LesDeux Men
Patrick Fischer, Nino Niederreiter, Nico Hischier, Peter Forsberg and EV Zug - ice hockey players are kitted out by LexDeux Men. The concept store with over 440m2 of retail space offers an inviting store with a lounge and coffee bar, and the players appreciate the vibe of a “field hockey spot” away from the ice.
